4) Current Performance

How is the website currently performing?

Rankings

  • Run site through ahrefs.com
    • Compare from 1 year, 6 months and 3 months. Any significant increases or decreases?
    • Any good news or bad new to report to client?
    • Save reports under Clients Folder>Technical Data
    • Often I will send clients a screenshot of ahrefs.com data, it displays nice with green increases if site is doing well.

Google Analytics

  • Login to Google Analytics ([email protected])
    • Check YoY Organic Traffic under Acquisitions, for last month, and play around with date range to see whats been happening.
    • Check YoY Organic Conversions
    • Any good news or bad news to report to client?
    • Save reports under Clients Folder>Technical Data

Google Search Console

  • Check GSC “Search results” and run a comparison for 3 months, comparing YoY
  • Look for any new keywords
  • Look for any keywords outside the top 10 that we may easily be able to move into the top 10

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