Title Tags

The Title Tag is one of the most important elements for on-page SEO.

This is one of the first elements the Search Engines will index. Think of it as the title on a book’s spine, if you were at a library browsing book titles, you will be more likely to choose a book if its spine title has information on the topic you are looking for. Same goes for the search engines, they want: short, precise and on topic.

How Title Tags Should Be Constructed

  1. The ideal Title Tag will be roughly 60-70 chars. Okay to go over if keywords are on the longer side and have a high letter count.
  2. The title tag MUST include the main targeted keyword at the front of the Title Tag.
  3. Do not duplicate keywords if there are secondary keywords to use.

Title Tag Tips

  1. Be sure to use the main targeted keyword at front of Title Tag
  2. If it’s a local website, add geo target to front or middle of Title Tag
  3. Add a secondary keyword in the middle
  4. Use branding at end of Title Tag
    • Remove branding if target keywords are longer and Title length is at maximum.
  5. Save space:
    • Forgo punctuation to save space
    • Use “&” instead of “and” to save space.
    • Some stop words like “in” are acceptable.
    • Use pipes | and commas, to separate sections of Title to help improve readability
  6. Don’t repeat keywords if their is a secondary synonym keyword, e.g. “Artificial Grass” has secondary synonyms; Artificial Turf, Synthetic Grass, Synthetic Turf

Examples

  1. Geo targeted page:
    • {primary keyword}+{City ST} | {secondary keywords} | {Branding}
    • {City ST}+{primary keyword} | {secondary keywords} | {Branding}
Geo Page Example

This page would be about artificial playground turf in Los Angeles, California.

  • Good examples of Title Tags:
    • Los Angeles CA Playground Turf | LA Artificial Playground Grass | Brand
    • Playground Turf in Los Angeles CA | Synthetic Playground Surface LA | Brand
    • Playground Grass in Los Angeles CA | LA Kid Safe Playground Surface | Brand
  • Notes on above Title Tag examples:
    • Geo and main targeted keyword at front part of Title
    • Secondary keyword middle
    • And the branding should go at the end of the Title
Blog Post

In most cases a blog post Title Tag should mirror the heading verbatim. We can edit it to better fit the 60-70 char limit if you like, though generally speaking even that is not needed–it’s okay if it goes over the normal char limit.